By broadcast media, we mean newspapers, magazine, radio and traditional media which broadcast one-way, undifferentiated messages. Digital media has the following advantages:

Digital Media vs Broadcast Media

1) Interactive vs One-way

2) Targeted vs Scattered

3) Measurement and Metrics vs Guesswork and Estimates

4) Fast to distribute and adapt vs Cumbersome to change

5) Efficient and measurable Return On Investment vs Inefficient and variable Return On Investment

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