If you think digital marketing would be a smart move, but are weighing doing your digital marketing in-house against hiring an agency?

We believe there are five reasons you would be better served by using Protea:

1. Rate of change: The world of digital marketing is changing so quickly (e.g. 450 updates to the Google engine last year) that keeping up takes resources which might not be available in-house.

2. Results: The average site traffic lift six months after optimization by having the work done in-house was 38% versus a 110% for work done by an agency. Source: Marketing Sherpa

3. Experience and range: We've designed and implemented successful campaigns before. Working with a range of industries allow us to cross-pollinate ideas and suggestions of what has worked for others.

4. Efficiency: Hiring an agency is often more cost effective than hiring a whole new department, or diverting resources from other departments. Having an agency allows you to know your Return on Investment more clearly than having borrowing resources from various departments.

5. Accountability: In the unlikely event that something isn't working, you can hold us accountable. This is often more tricky to do inside an organization, when digital marketing stretches across different departments.

We're excited about the opportunities web-based marketing offers.

Contact us to find out how we can work with you to move your organization forward.