1) Why does the conversion rate matter so much?

The conversion rate is a key bottleneck to getting what you want out of your website. Even if you have a huge amount of traffic, you can get more out of that traffic.

2) How does conversion optimization work?

Protea works out with you what your goals are, and chose what elements need to be tested.

3) Can any site be optimized for higher conversions?

Yes. Sites with less traffic need careful attention.

4) Does a site have to be an e-commerce site to benefit from conversions?

No, all types of sites can benefit from a higher conversion rate. Whatever the goal of a site is, conversion optimization can help reach that goal.

5) How do you improve conversions?

Through testing different variations of a page.

6) What can be improved through testing ?

Nearly all aspects of the site, such as text copy, graphics, navigation elements, as well as business decisions like price and product or serviced options.

7) How much can conversion optimization help?

Most conversion optimization efforts see conversions rates increase by a substantial percentages. Double figures are not uncommon.