You've got website traffic, but how do you get these visitors to buy?

Conversions are when your site 'converts' a visitor into a customer by taking an action you want them to take. For example, this could be buying something from the site, registering for a newsletter, subscribing for a service, making a phone call or any other action you'd like.

The way the site is designed, how the page elements are placed, what words are used, the navigation structure, and a multitude of other factors (including what is not there) can determine the user experience and likeliness to convert.

A site's landing pages (the first page a person sees after clicking from a search engine or outside link) have a huge influence on the probability of a conversion. Protea Digital can help you develop an effective landing page.

We use web analytics, multivariate testing, user interface testing, shopping cart optimization, and landing page testing technology to help create and refine a more effective site.

Protea Digital can help you to change and tweak-and-tune your site to radically increase conversions. Even small increases in the conversion rate can have great results, without having to increase advertising spending. We use powerful testing technologies to rapidly discover what works, and what doesn't, from real-time customer data.