Protea Expertise

Each client gets an individual package of services, depending on their goals. Some clients need all of the services, some only one or two.

 

Search Advertising

Search Engine Marketing has emerged as one of the most effective means of driving qualified traffic to a site. A well-run campaign can produce a fantastic return on investment, especially then using the pay-per-click model It does require experience to set-up correctly, as well as constant attention and testing to keep continually improving. Protea has run plenty of successful campaigns which have resulted in increased product sales and sign-ups. Adwords Certified. Read More.

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Search Optimization

Having a site that is optimized to rank well in the search engines is important, as so much of the web's traffic starts from Google, Bing or Yahoo. A good ranking can help you establish a presence and boost your visibility. This can be added to an existing site, or baked-in on a new site.

 

 

Conversion Optimization

Once visitors get to a site, how do you convert them to users? A conversion takes place whenever a visitor takes an action on the site. Depending on the site, this could be buying something, filling out a contact form, signing up for something, or whatever else the goal of the site is. The design of the site, the process from ad to landing page to site, and best practice factors all contribute to the conversion rate.Even a small increase in the conversion rate can product lasting-benefits at a low cost..

 

Testing

Testing involves trying variations of content and structure. This plays to the strengths of the web: allowing experimentation and examining analytics to see which page, or combination produces better results. On-going iteration means that the site is always improving. Testing is also a great way of becoming more customer-focused. By trying designs and seeing which one gets a better response you, can settle internal company differences of opinion over what should design, content and other aspects of the site. We're big fans and proponents of testing at Protea, and think that smart companies should have on-going testing of their sites.

 

Social Media

Social media has been through quite a hype cycle. At Protea we think that social media will become less of an isolated field, and more of a feature that will be integrated and ubiquitous on the web. Sites will have a social component, and that is an improvement. The difficult part of social media alone is measuring the return on investment, so we prefer to think of the web as a part of just about everything we do one the web.

 

Customer Research

We go beyond keyword research to help you research your customers and potential customer, in order to inform and improve your site. Kind of like customer anthropology, we try to dig down and really understand the customer so your site can become more customer-focused and more profitable.

 

Website Redesign

It is no use working to get people to the site and trying to get an action if the site is poorly designed and not functional. Sometime the situation requires a fresh look and feel, and a fresh site structure, and we can do that for clients.

 

 

Web Strategy

The lines between business strategy and web strategy don't really exist. Clients have come to us for help on the bigger questions involving the web. How does the web impact my business? How Can we redesign our business process to take advantage of the flexibility and strengths of the web? We work with them to answer these questions.

 

How we work

Protea typically works on a monthly retainer basis, the pricing of which depends on the scope of work involved.

Clients pay anything from a few hundreds of dollars to thousands per month.