Social media is integrating people and technology by transforming the web into an interactive conversation. How people use websites has changed. Protea Digital can help you use what we call the four C's of social media - Connecting, Communicating, Customer interaction and Communities:

Connections between companies, their partners, customers and clients are being revolutionized by online social and professional networks. These networks are huge and growing. For example, on the social network side, if MySpace was a country it would be the 23rd largest by population, or bigger than the whole of New York, LA, and the 25 largest cities in the United States...combined. On the professional network side, sites such as LinkedIn are adding millions of professionals every two months. We can help you create and connect with these networks.

Communication channels are being changed by online sharing services. In the realm of video, Youtube is becoming the Internet's TV-channel. There are over 73 million videos on Youtube, with the most popular ones being viewed tens of millions of times. Podcasts, RSS-feeds and services such as Twitter continue to grow. We can help you get your message across.

Customer-driven content and interactions are radically changing the way companies relate to their customers. There is a sharing of information and ideas like never before. Examples include blogs, which are giving voice to companies as well as customers. Beyond blogs,social shopping sites, user-generated content (Wikipedia, for example) and others allow people to share information in new ways. We can help you to listen and learn from the experts on your company - your customers.

Communities on the web are enabling people to come together to share knowledge, experience and information around shared interests, websites or products. For example, sites such as Daily Strength provide health-related community support.

Protea Digital can help you to use Social Media to create opportunities to reach people in new ways, to learn from, and build communities around your company.

Instead of interrupting people, social media allows companies to reach and interact with customers and potential customers in ways they want. This is the combination of the power of the web and people. You can advertise, build your brand, learn and innovate from customer perspectives, and engage your customers, potential customers, vendors, employees and partners, to help your organization grow.

We're excited about the opportunities social media offers.

Contact us to find out how we can work with you to move your organization forward.