It has been a busy start to the year here at Protea Digital. We have welcomed on-board new clients, forged new partnerships, and streamlined our account management processes. The economy seems to be gathering strength, and we continue to see our ecommerce clients increase their revenue. There is clearly still a demand for quality products… Continue Reading
In the honor of the recent Cyber Monday and the upcoming holidays, this post covers the importance of marketing seasonality. Just like one message can’t impact all people, one message can’t impact the same person all the time. Marketers must take advantage of seasonal trends to offer unique value to consumers. Driven by forces bigger… Continue Reading
The 2011 Internet Summit is in the books. I had the opportunity to attend both days of the conference for the past two years, along with a handful of other tech conferences in the region. Once you attend a few of these events, you start to hear similar themes and opinions on the evolution of… Continue Reading
Did you know that 97% of Google’s revenue, roughly $33 billion, comes from Adwords and other advertising? (TechCrunch) That’s a staggering statistic. While it’s clear that PPC is still dominated by Google, this post takes a look at social pay-per-click as an alternative. Specifically, I’ll break down PPC on the platforms of LinkedIn and Facebook,… Continue Reading