Video has gone online. The explosion of video sites such as Youtube has seen the web start to challenge TV as the channel of choice. The amount of content is substantial and growing, with over 72 million videos on Youtube. The number of online videos views in the US has gone from 3.5 billion in 2005 to 34.5 billion in 2008.

This shift in attention has created opportunities for advertising. Online video is much less costly to make than a big-budget TV commercial, creating opportunities for businesses which previously did not have such a rich and visual medium available. Video is also a highly shareable social format. A link can easily be sent to colleagues or friends to watch.

There are two forms of online video advertising. The first type of online video advertising can be graphics or text inserted onto videos on social sites. The second is creating online video which is placed on relevant websites, ready to be played without leaving the page.

Contact us to learn more about the exciting opportunities for creating and distributing video advertising.