Show in AI results

When ChatGPT, Perplexity, or Google AI Overviews answer your audience's questions, is your organization in the response — or invisible?
We make sure mission-driven companies show up where it counts in both organic results and paid ads in AI platforms.

33% Avg Revenue Growth
15+ Years Experience
$50M+ Paid Media Managed
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What is Generative Search Optimization (GEO)

SEO optimized for Google. GEO optimizes for AI.

The way people find information is changing fast. AI assistants now answer questions directly — no click required. If you're not in those answers, you don't exist.

  • Getting surfaced on ChatGPT, Claude, Gemini and others - organically and paid
  • influencing sentimant around your brand
  • Help develop relevant content
  • Manage ad amplification
  • Measure and Report on progress

Generative Search Optimization is the practice of making your organization the source that AI models cite, quote, and recommend. It's about structured authority, semantic clarity, and citation-worthy content — so when someone asks an AI about your cause, your sector, or your solution, your name comes up.


Paid Ads Is the management of paid placements in Google AI (and Search), ChatGPT Ads, and other AI platforms..

valued clients

Some past clients.

A small selection of mission-driven companies, universities, non-profits we've worked for:

Google
Mozilla Foundation
Hofstra Law
Rise Against Hunger
Counter Culture Coffee
Mailchimp
Hispanic Philanthropy
Dynamic Catholic
Results

What we've delivered for mission-driven organizations.

Real results with real numbers. Here's what engaged audience building looks like.

Mozilla Firefox

driving growth

Challenge: Rolling out a new product globally. Keep CPA to under $1. Scale fast.

CPA: Below $1 as scaled
Audience: 40 countries worldwide
Results: 1M new downloads

"We moved fast and scaled fast while learning from weekly data. Uncovered new markets."

Rise Against Hunger

Engagement and Events

Challenge: Needed to attract new donors. Engage existing to signup for donations and events.

CAC: Held flat despite growth
Conversion: 2.1% → 4.8% (qualified leads)
Results: New donors and events volunteers

"Multiple platforms used to gain new audiences."

Our Process

How we build AI organic and ad visibility

No one can guarantee a citation from ChatGPT or Google's AI Overviews — the models change weekly and nobody outside the labs controls the ranking. What we can do is build the structural and reputational signals that make citation more likely, and track whether it's working.

01

Content & Structure Audit

  • Map what AI models currently say about you (or don't)
  • Identify content gaps vs. competitors who do get cited
  • Audit schema markup, FAQ structure, entity clarity

We start by testing real queries against ChatGPT, Perplexity, and Google AI Overviews to see your current baseline — not guessing.

02

Structured Authority Building

  • Schema.org markup (Organization, FAQPage, HowTo)
  • Clear, quotable, single-answer content blocks
  • Third-party mentions: press, directories, Wikipedia-adjacent sources, industry citations

Models lean on sources that are structured and corroborated elsewhere. We build both.

03

Tracking & Paid Amplification

  • Recurring citation tracking across major AI platforms
  • Paid placement where AI platforms sell it (currently limited, expanding)
  • Monthly reporting: what changed, what didn't, why

You'll see the actual before/after query results — not a vanity metric. If nothing moves, we tell you that too.

Why Choose Us

What actually sets us apart.

10+ Years Experience

We are seasoned practitioners and can hit the ground running whatever industry you're in.

We Know that Mission Matters

We understand your constraints—limited budgets, small teams, mission-first thinking. We understand that audience building takes invest and time.

We Measure What Matters

Not clicks. Not impressions. We measure cost per acquisition, audience engagement, conversion to action, and long-term retention.

We're Selective About Clients

We only work with missions we believe in. This means you get someone who genuinely cares about your success, not a checkbox client.

Leadership

You'll work directly with Steve.

Steve spent years as a marketing leader for mission-driven organizations. He's helped tons of organizations build to build and then engaged audiences. .

15+ Years in marketing
$50M+ Paid media managed
40+ Organizations helped
12 Years in business
Steve Kent
Steve Kent
Founder
What Steve Does:
Strategy & audience research. Campaign planning and execution. Client communication. Optimization and scaling.

What Steve Doesn't Do:
Hand you off to junior staff. Use boring strategies.
Leadership

A message from the founder

No pitch deck, no jargon — just a quick rundown of how we actually work with clients and what to expect from a strategy session. .

Steve Kent
Founder
Client Feedback

What our clients say.

Protea Digital have done an excellent job. They understand the importance of measuring ROI and have done an excellent job of demonstrating this.

Winston Bowden
Senior Product Manager, Mozilla

Protea has generated a significant amount of incremental sales. In short we are very satisfied with Protea. I recommend Protea Digital with no hesitation.

Tom Muscalino
Co-owner, Thomas Lee Ltd

Thanks for being so professional and easy to work with!

Linda S.
Marketing Manager, eFulfillment Services, Inc.

You guys are awesome, thank you.

Julie Jones
Awesome Eyeglasses
Questions

Frequently asked.

How is this different from a big agency?
Big agencies treat all clients the same. We specialize in nonprofits. We understand your constraints, your sector, and what actually works for mission-driven organizations.
Do you use AI?
Absolutely, as one of our marketing tools. Always with a human in the loop.
How much does this cost?
It depends on your goals and current audience. We offer free strategy sessions to scope the right approach for your budget. No surprise fees.
What AI platforms do you optimize for?
All the leading chat AIs.
How do you measure success?
Cost per acquisition, audience engagement, conversion to action, and long-term retention. We build custom dashboards so you see what's working in real time.
Why should I go with Protea?
We can get you results, and have done so for the past 14 years for clients from Google to small startups.

Ready to grow?

We'll help you build and nurture an engaged audience. Start with a free strategy session. No pressure.

Schedule Strategy Session