Be the answer AI gives. Not the link it skips.

When ChatGPT, Perplexity, or Google AI Overviews answer your audience's questions, is your organization in the response — or invisible? We make sure mission-driven companies and nonprofits show up where it counts.

33% Avg Revenue Growth

15+ Years Experience

$50M+ Paid Media Managed

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What is GEO

SEO optimized for Google. GEO optimizes for AI.

The way people find information is changing fast. AI assistants now answer questions directly — no click required. If you're not in those answers, you don't exist.

Mission-driven companies
Benefit Corporations
Sustainable-focused companies
Education, health, software startups

Generative Search Optimization is the practice of making your organization the source that AI models cite, quote, and recommend. It's about structured authority, semantic clarity, and citation-worthy content — so when someone asks an AI about your cause, your sector, or your solution, your name comes up.

valued clients

Some past clients.

A small selection of mission-driven companies, universities, non-profits we've worked for:

Google

Mozilla Foundation

Hofstra Law

Rise Against Hunger

Counter Culture Coffee

Mailchimp

Hispanic Philanthropy

Dynamic Catholic

Results

What we've delivered for mission-driven organizations.

Real results with real numbers. Here's what engaged audience building looks like.

Mozilla Firefox

driving growth

Challenge: Rolling out a new product globally. Keep CPA to under $1. Scale fast.

CPA: Below $1 as scaled

Audience: 40 countries worldwide

Results: 1M new downloads

"We moved fast and scaled fast while learning from weekly data. Uncovered new markets."

Rise Aginst Hunger

Engagement and Events

Challenge: Needed to attract new donors. Engage existing to signup for donations and events.

CAC: Held flat despite growth

Conversion: 2.1% → 4.8% (qualified leads)

Results: New donors and events volunteers

"Multiple platforms used to gain new audiences."

Our Process

How we build engaged audiences.

Three phases. Clear methodology. Focused on what matters.

Strategy & Research

Audience audit
Messaging analysis
Funnel mapping
Goal setting

Strategy prevents wasted spend. We identify the right audience before any media dollar is spent.

Acquisition + Nurturing

Paid media strategy
Audience segmentation
Creative development
Email sequences

We don't just drive traffic. We build the full funnel that turns interest into action.

Optimization + Scaling

A/B testing
Performance analysis
Scale winners
Retention sequences

Real ROI comes from optimization. We continuously improve efficiency and engagement.

Why Choose Us

What actually sets us apart.

Audience-First, Not Channel-First

We start with "who is your ideal supporter?" not "let's run Facebook ads." The channel follows the strategy. This usually means lower costs and higher engagement.

We Know that Mission Matters

We understand your constraints—limited budgets, small teams, mission-first thinking. We understand that audience building takes invest and time.

We Measure What Matters

Not clicks. Not impressions. We measure cost per acquisition, audience engagement, conversion to action, and long-term retention.

We're Selective About Clients

We only work with missions we believe in. This means you get someone who genuinely cares about your success, not a checkbox client.

Leadership

You'll work directly with Steve.

Steve spent years as a marketing leader for mission-driven organizations. He's helped tons of organizations build to build and then engaged audiences. .

15+ Years in marketing

$50M+ Paid media managed

40+ Organizations helped

12 Years in business

Steve Kent

Founder

What Steve Does:
Strategy & audience research. Campaign planning and execution. Client communication. Optimization and scaling.

What Steve Doesn't Do:
Hand you off to junior staff. Use boring strategies.

Client Feedback

What our clients say.

Protea Digital have done an excellent job. They understand the importance of measuring ROI and have done an excellent job of demonstrating this.

Winston Bowden

Senior Product Manager, Mozilla

Protea has generated a significant amount of incremental sales. In short we are very satisfied with Protea. I recommend Protea Digital with no hesitation.

Tom Muscalino

Co-owner, Thomas Lee Ltd

Thanks for being so professional and easy to work with!

Linda S.

Marketing Manager, eFulfillment Services, Inc.

You guys are awesome, thank you.

Julie Jones

Awesome Eyeglasses

Questions

Frequently asked.

How is this different from a big agency?

Big agencies treat all clients the same. We specialize in nonprofits. We understand your constraints, your sector, and what actually works for mission-driven organizations.

Do you use AI?

Absolutely, as one of our marketing tools. Always with a human in the loop.

How much does this cost?

It depends on your goals and current audience. We offer free strategy sessions to scope the right approach for your budget. No surprise fees.

What platforms do you use?

Google Ads, Meta Ads, and other types of paid media. For audience nurturing, email like MailChimp, and others.

How do you measure success?

Cost per acquisition, audience engagement, conversion to action, and long-term retention. We build custom dashboards so you see what's working in real time.

Why should I go with Protea?

We can get you results, and have done so for the past 14 years for clients from Google to small startups.